For our customers
Our customers are the most important part of our family. Our goal is to EXCEED EVERY
CUSTOMER'S EXPECTATION, ALWAYS. Every piece we craft must be absolutely stunning and
priced at an exceptional value. It must be created with love and delivered promptly. Every
interaction that a customer has with us must be an absolute delight. Our goal with every
customer interaction is a smile.
For our Independent Consultants
We are honored by your commitment to represent Allura. We will do all we can to ensure
that your customers are not just satisfied, but ecstatic! We pledge that other than your
affordable startup materials, you'll never be required to purchase inventory. We respect
your time and your priorities and pledge that you can always plan your business around
your life, working when and how you wish. We respect your abilities and pledge to
maximize, and recognize, your success.
For our team members
We will all work together to generate smiles on the faces of our customers, our
Independent Consultants and each other. Our lives will come first, and our jobs second.
We will treat each other as adults, empowering each other to do the right thing without a
bunch of rules and regulations. We will help each other in times of need and share with
each other in times of plenty. As adults, we will not take advantage of the freedoms we're
given.
For our hostesses
We respect your investment of time and effort in hosting an Allura Designs party.
Therefore, we will always provide outstanding hostess rewards and strive to make sure that
each and every guest leaves your party feeling great about her Allura experience as well as
each and every Allura Designs product she receives. We are successful only when the
memory of your Allura Designs party brings a smile to your face.
For Integrity
We acknowledge that our ethics must be beyond reproach. We pledge that our actions and
activities will always be of the highest ethical standards and that we will endeavour to
communicate promptly and honestly with everyone. We will demand the same high ethical
standards of our team members and Independent Consultants.
For the less fortunate
We respect that our customers have different causes close to their hearts. Our Because
You Care Collection features 7 pieces especially commissioned for different causes, like the
American Heart Association, the Make A Wish Foundation, the Autism Foundation, even the
National Endowment for the Arts. Our customers can choose to support the causes closest
to their hearts, not just those close to ours.
For our Country
Every Allura product is hand-crafted by us in our San Diego studios and made from raw
materials like glass also made here in the USA. Whenever possible, we also make our
findings (the metal pieces like ear wires or cuff bracelets) here in America, even if it means
paying a bit more. We believe that keeping our country strong means keeping our people
employed and we are proud to be the only national direct selling company making their
gems from scratch here in the USA.
Our Values: The Allura Statement of Respect