For our customers
Our customers are the most important part of our family.  Our goal is to EXCEED EVERY CUSTOMER'S EXPECTATION, ALWAYS.  
Every piece we craft must be absolutely stunning and priced at an exceptional value.  It must be created with love and delivered
promptly.  Every interaction that a customer has with us must be an absolute delight.  Our goal with every customer interaction
is a smile.

For our Independent Consultants
We are honored by your commitment to represent Allura. We will do all we can to ensure that your customers are not just
satisfied, but ecstatic!  We pledge that other than your affordable startup materials, you'll never be required to purchase
inventory.  We respect your time and your priorities and pledge that you can always plan your business around your life, working
when and how you wish.  We respect your abilities and pledge to maximize, and recognize, your success.

For our team members
We will all work together to generate smiles on the faces of our customers, our Independent Consultants and each other.  Our
lives will come first, and our jobs second.  We will treat each other as adults, empowering each other to do the right thing without
a bunch of rules and regulations.  We will help each other in times of need and share with each other in times of plenty.  As
adults, we will not take advantage of the freedoms we're given.

For our hostesses
We respect your investment of time and effort in hosting an Allura Designs party.  Therefore, we will always provide outstanding
hostess rewards and strive to make sure that each and every guest leaves your party feeling great about her Allura experience
as well as each and every Allura Designs product she receives.  We are successful only when the memory of your Allura Designs
party brings a smile to your face.

For Integrity
We acknowledge that our ethics must be beyond reproach.  We pledge that our actions and activities will always be of the
highest ethical standards and that we will endeavour to communicate promptly and honestly with everyone.  We will demand the
same high ethical standards of our team members and Independent Consultants.  

For the less fortunate
We respect that our customers have different causes close to their hearts.  Our Because You Care Collection features 7 pieces
especially commissioned for different causes, like the American Heart Association, the Make A Wish Foundation, the Autism
Foundation, even the National Endowment for the Arts.  Our customers can choose to support the causes closest to their hearts,
not just those close to ours.

For our Country
Every Allura product is hand-crafted by us in our San Diego studios and made from raw materials like glass also made here in
the USA.  Whenever possible, we also make our findings (the metal pieces like ear wires or cuff bracelets) here in America, even
if it means paying a bit more.  We believe that keeping our country strong means keeping our people employed and we are
proud to be the only national direct selling company making their gems from scratch here in the USA.
Our Values:  The Allura Statement of Respect
Jewelry and Gifts As Unique As You Are.
TM